The ad is by the Norwegian postal service as part of their yearly Christmas ritual.
A new advertisement released by Norway's postal service department, right in time for the Christmas holidays is winning millions of hearts all over the world. It breaks away from the tradition, as the ad is about Santa getting a new boyfriend, Harry. The two meet each other after waiting for an entire year.
Every year, the Norwegian postal service brings up a new ‘holiday movie’ as a part of their yearly tradition and this year’s movie made headlines for being courageous: a gay love story.
The marketing director of Posten, Norway’s postal service, Monica Solberg, expressed how Christmas is a time to celebrate love while talking about the short film titled When Harry met Santa. Solberg wanted to promote inclusiveness and happiness with the storyline of gay love through this four-minute short movie.
“It has been a dark year for everyone—A global pandemic, code red for our planet, refugee crisis, and more,” Solberg told LGBTQ Nation. “Perhaps what we need this year is a warm and heartfelt love story? A celebration of the fact that we can love whomever we want in Norway, despite everything bad that happens around the world.” Solberg also commented that this ad was created to bring a little joy and love amid the difficult pandemic situation.
To mark the 50th anniversary of the decriminalization of homosexuality in Norway, the Norwegian postal service made a heartwarming TV ad in which Harry was happy to welcome his gift, his lover Santa Claus.— Xavi Ruiz (@xruiztru) November 25, 2021
"Dear Santa, all I want for Christmas is you"🎄💛pic.twitter.com/YSkT68VLwi
This specially made ad commemorated the 50th anniversary of Norway’s decriminalization of homosexuality.
The story of the ad started with Harry and Santa's first meet-cute, where Harry gets a glimpse of Santa while he was escaping Harry’s home via the chimney after leaving his present.
Every year they waited eagerly to meet each other on the night of Christmas and their longing only grew with time. Harry's home was decked up with proper Christmas decorations and he made sure to take extra care to keep his home spotless and to dress himself up in his best outfit.
There's a scene in the ad where Harry accidentally falls asleep and when he wakes up, he sees Santa looking back at him, watching him sleep. They even show how they start spending time together, laughing and talking the whole Christmas night, before Santa leaves through the chimney.
For the rest of the year, Harry is miserable and can be seen crying into his pillow, because he wouldn't be able to see Santa for the rest of the year. Eventually, Harry decided to pour out all his feelings into words and sends a letter to Santa at the North Pole. “Dear Santa, All I want for Christmas is you,” read the letter.
Norwegian postal service Posten has released its Christmas TV advert, with Santa Claus finding the man of his dreams.— Metro (@MetroUK) November 24, 2021
Titled When Harry met Santa, the advert acknowledges the 50th anniversary of Norway decriminalising homosexuality in 1972.https://t.co/SdHZLtrD8V
That year on Christmas, Harry rushed eagerly to the door when his bell rang, but to his surprise, it was a postwoman at the door instead of Santa, delivering his gift. But when he returned to his living room, he found his real Christmas present waiting for him: Santa Claus. "I arranged some help this year. So, I can be with you,” he told Harry.
The story ends with Harry rushing to Santa, both locking eyes, and they passionately kiss, showing a beautiful message at the end: “In 2022, it will have been 50 years since it became legal in Norway to love whoever you want.”
"The right to love whoever you want is a fundamental human right and is not considered a political issue in free democratic societies in 2021. Norway Post has connected people for 375 years, and will continue to do so regardless of orientation or gender identity," commented Solberg when asked about the political aspect of the ad.
The responses from the audience were well deserved for the ad, one comment was, "This is just the most beautiful commercial, I'm in tears how lovely it is. What a wonderful message to share in the celebration of a very important anniversary." Another one wrote, "Thank you for such a lovely Christmas advert. And for those who disapprove of mixing politics and Christmas, being able to love who you want is NOT a political issue, it's a fundamental human right!"