The 55-year-old supermodel is helping the American Family Children's Hospital in Madison, Wisconsin, where her late brother Jeff was treated for leukemia.
What a great throwback! Cindy Crawford was featured in an iconic Pepsi Superbowl ad way back in 1992. Sporting denim shorts, a white tank top, and big hair, the original Pepsi commercial first aired during Super Bowl XXVI, reports PEOPLE. The supermodel, who was in her 20s at the time, can be seen pulling up to the Halfway House Cafe in her red convertible. The gorgeous Crawford steps out to buy a Pepsi from the vending machine as two young boys watch her in awe. The twist comes at the end when the kids comment on the new Pepsi can design, instead of the incredibly attractive model.
Now, the 55-year-old is recreating his iconic role in an effort to raise funds for the American Family Children's Hospital in Madison, Wisconsin, where her late brother Jeff was treated for leukemia. She posted a photo of her drinking from a can of Pepsi outside the Halfway House Cafe. Two coyotes are perched inside a cherry red convertible behind her, and there's a vintage Pepsi vending machine in the background of the shot. Crawford captioned the recreation: It's always a pleasure and a thrill to work with my friend @davidyarrow ... and even more so when it's for a good cause. We returned back to the original Halfway House from the famous @pepsi commercial I did in 1992 to recreate the moment (with a David Yarrow twist) in hopes of raising funds for the American Family Children's Hospital in Madison Wisconsin where my brother was treated for leukemia. The model explained that "with the help of David's gallery network across the globe supporting the art and its sales," they've already raised $1 million for the cause. "I also have to thank my dear friend, hairstylist @peter.savic who did the iconic hair for the original commercial ... so i was thrilled he was able to be here for this version as well!" she continued. "Thanks also to @samvissermakeup for makeup and @allowitzstyles for styling."
During the Super Bowl Greatest Commercials 2017 special, Crawford looked back at the iconic ad in honor of its 25-year anniversary in 2017. “The Super Bowl is one of those few events that we still all sit down with kids and grandmas and friends, guys, girls — we’re all watching together. And the commercials that work the best are ones that have something for everyone." Speaking of the ad, she said, "Yeah, it's me being sexy and getting out of a car, but with these little boys kind of looking and then that line that they're really not watching me — they're just looking at the can. I thought that was very clever," she told Entertainment Tonight's Kevin Frazier, according to PEOPLE. She also told old PEOPLE in 2018 that she looks back on her ad every year. "It always gets featured in the roundups of the Best Super Bowl Commercials ever, and every January I revisit my original Pepsi spot that I just love because the music was perfect and the little boys were perfect," she said, adding, "It was just one of those commercials that everyone loved and it made people happy."